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Washington Post

The Future of Pot

It's an ongoing debate: the legalization of marijuana. A new twist on the hotly contested debate came in the form of a typical branding challenge, but with a very atypical client: The Washington Post. As one of the most reputable newspapers in the world, Washington Post recently explored the "State of Pot in America 2020":http://www.washingtonpost.com/wp-dyn/content/gallery/2010/10/28/GA2010102805623.html. Yes, you read that correctly.

How would it look? How would it be promoted? Last but not least, how would it branded? An honor to be tapped for such a culturally hot topic, JESS3 was brought in to help explore the idea of a branding campaign for a high-end shop in the business of selling legalized marijuana. As we see it, the future of pot is will be a thing of elegance and even luxury; items like tasteful tea bags and scrumptious cupcakes will help liberate marijuana from tabooed clear plastic baggies and brown paper sacks to clean, simple boutique packaging.

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