As an early adopter of platforms like Twitter and events like Tweetups, NASA came to JESS3 looking for a way to take their participation in and accessibility through social media to the next level. Key features like selecting an astronaut to tweet @ and a hashtag (#) to use facilities universally understood opportunities for direct engagement. A stellar example of government leveraging social media (also known as "gov2.0"), the site is rich with not only content, including videos, photos and schedule information, but also entry points to share, comment on, download and embed what you find most interesting.
