JESS3 is a creative agency that specializes in data visualization.

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JESS3 Labs

The State of Wikipedia

Earlier this year, JESS3 teamed up with Jimmy Wales and the Wikimedia Foundation to create a video commemorating Wikipedia’s 10-year anniversary. Narrated by Jimmy Wales, the animated video detailed the rich history of the site, profiling the expansive community and explaining Wales’ longterm vision for the encyclopedia. On January 17 we released both a YouTube version and Vimeo version of the video.

JESS3’s PR team immediately went to work on promoting the video to journalists, bloggers, and social media users. Using our micro-targeting techniques, we first focused on tech writers who had already written about the coming anniversary. Within our first few hours after the release, TechCrunch — arguably one of the most influential blogs covering the tech sphere — had embedded it and covered it .

Not long afterward, Mashable — the most widely read social media blog — had written about it as well. Combined, the TechCrunch and Mashable posts alone generated over 2,000 retweets and 500 Facebook shares. ReadWriteWeb also covered the video .
After this initial success we began fanning out and pitching other communities.

We successfully pitched dozens of design, advertising and animation blogs, getting hit after hit after hit. We then moved into the long tail, pitching smaller blogs and Wikipedia enthusiasts who had influential audiences. We secured too many hits to mention in this case study, but here are some examples: 1, 2, 3, 4, 5.

We then moved to more general interest geek blogs. We secured a hit on BoingBoing , one of the most popular independent blogs on the planet. We also got coverage on Laughing Squid and Neatorama.

Within a few days the video had begun to spread outside the network we had pitched. It received hundreds of blog hits, thousands of retweets, and thousands of Facebook shares. The YouTube video received over 100,000 views and the Vimeo version received over 50,000 views. It was one of the most-viewed videos on YouTube that week and received dozens of YouTube traffic awards.

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JESS3 Co-founder Leslie Bradshaw to Serve as U.S. Chamber Fellow

The U.S. Chamber of Commerce’s National Chamber Foundation (NCF) announced JESS3's Co-founder, President & COO Leslie Bradshaw as a U.S. Chamber Fellow for 2012-2013. The prestigious program assembles experienced thought leaders and business professionals to aid in ...

JESS3 Visualizes Tech Cocktail's Winning Mix

Wanting to share the great takeaway with the rest of the world, Tech Cocktail’s founders Jen Consalvo and Frank Gruber worked with JESS3 to visualize advice given by the speakers at their Washington DC "Startup Mixology" Conference in the ...

Washington Post Breaks the News: JESS3's Founders Moving to LA

Capital Business reporter Tom Heath announced on Monday: "The founders of JESS3 — the District-based visual storyteller for corporations such as Google, NIKEiD and ESPN — are moving to Los Angeles next month. For good." Adding that, "JESS3 co-founder Leslie Bradshaw tells ...

The Message is the Messenger

Nobody captured the power of influence better than Marshall McLuhan who said, “The message is the medium.” But what happens to influence when media institutions fall? This infographic from JESS3 and Eloqua examines how influence has shifted to the individual ...

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We've been on the road a lot as of late. Where do we go? Who do we meet? What do we do when we get there? Find out more in our ongoing series where we review each week, every ...

Eloqua x JESS3 Partner Again to Create Sequel Video

Eloqua and JESS3 have partnered again to create the sequel to The Future of Revenue. This video defines Revenue Performance Management and its impact on not only the world of sales and marketing but on the future of business as ...

JESS3 Helps Google Earth Commemorate its 1 Billionth Download

Google Earth reached 1 billion downloads and asked the infographic experts at JESS3 to help commemorate the milestone. We selected the “Around the world in 60 seconds” concept to add a story-telling dimension to the infographic while highlighting the ease ...

JESS3 Founders Named to Inc. Magazine's 30 Under 30

JESS3 CEO and Founder Jesse Thomas along with President, COO and Co-founder Leslie Bradshaw are included in Inc.'s list for America's 30 Coolest Entrepreneurs Under 30 (2012). Along with being included in the list, Inc's J.J ...

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