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Mindjet

Workology Series

*The Project:*

Partnering again with the collaboration software experts at Mindjet, we explored the personas likely to be encountered in the office with a series called Workology.

*Our Methodology:*

The Workology series takes a look at Work Personality Types, the dominant personas that make up a working team. Taking cues from common astrology, Myers-Briggs and tarot cards, each type was featured on one of eight Facebook-optimized, two-sided cards that illustrate the persona and list common traits. The types were examined further in blog posts that include real-life examples and interviews on the Mindjet blog. In all, "ten posts":http://blog.mindjet.com/?s=workology were written, to introduce, explore and conclude the series.

At the conclusion of the series, we created an infographic that views The Workplace Zodiac as a whole and breaks down the various relationships within it. All the data and graphics are part of a "landing page":http://www.mindjet.com/workology that allows users to investigate what the Work Personality Types are in their workplace are, plus determine how their team can work most efficiently based on the make-up of WPTs.

This series was originally just designed to drive brand awareness, but is now also being folded into Mindjet's sales team's efforts as well.

*Results:*

Workology has resulted in increased social enagement on Mindjet’s "Twitter":https://twitter.com/Mindjet and "Facebook":https://www.facebook.com/mindjet?sid=0.3192424632143229 accounts, as well as generated chatter on their blog. The final infographic was featured on the front page of "Visual.ly":http://visual.ly/.

The Workology Series increased engagement across Mindjet’s social channels, including: thousands of tweets on "Twitter":https://twitter.com/Mindjet, increased comments on "Facebook":https://www.facebook.com/mindjet?sid=0.3192424632143229, and more than 1,000 re-pins on "Pinterest":http://pinterest.com/pin/176836722840676947/. The series also boosted traffic to Mindjet’s blog threefold and has been linked to multiple times from such notable social media blogs as "Alltop":http://holykaw.alltop.com/the-workplace-zodiac-how-individuals-can-enable-your-team-infographic, "Bit Rebels":http://www.bitrebels.com/business-2/workplace-personality-types-support/ and "DashBurst":http://dashburst.com/workology-workplace-personality-types/. The final infographic was featured on the front page of Visual.ly and viewed more than 2,100 times. Additionally, The Workplace Zodiac is now ranked among the top 5% of nearly 4,000 business-related infographics on "Visual.ly":http://visual.ly/.

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