Mindjet asked us to crate a short film to complement their product relaunch. We crafted a script that spanned across brands, professions, and industries. Building off the idea of "work inspired," we created a fantastical world to tell the story of a worn-out worker in a growing, global environment. To tell the story best, we made one animated video, one infographic, three snackables graphics, and a Slideshare presentation. The resulting visual language was derived from the angles and subtle curves of the new Mindjet logo. This balanced package of both story and compelling visuals allowed us to hone in on one very important point: with the right solutions, we can truly "work inspired"―together.
