is a creative agency that specializes in data visualization.

According to Geoff Livingston, author of “Welcome to the Fifth Estate,” the discussion about what influence is has been ongoing since the social web first began. To illustrate his findings, Livingston partnered with JESS3 to visualize the State of Influencer Theory through a dynamic infographic that outlines the different phases Influencer Theory on the Social Web has taken over the last ten years, from Malcom Gladwell’s Tipping Point in 2000 to the current movement: Leaderboards.