The Future of Revenue
Written and produced in collaboration with Eloqua, the Future of Revenue video identifies breakthrough ideas – scientific management, total quality management, supply chain management – and looks at the competitive advantage enjoyed by early adopters. The narrative culminates in the emergence of "RPM":http://blog.eloqua.com/revenue-performance-management/, a systematic approach to analyzing and predicting the results of a business' largest and least understood cost center: marketing and sales. The video is part of a broader family of videos, each dedicated to the past, present and future of various sectors. The “State of” series first launched with the viral success “The State of the Internet”:https://jess3.com/the-state-of-the-internet/ in early 2010. JESS3 also designed and developed a "microsite":http://www.eloqua.com/futureofrevenue/ which aggregates Twitter conversations about the various themes that arise in the video -- from revenue and ROI, to IPO and sales funnel.