Written and produced in collaboration with Eloqua, the Future of Revenue video identifies breakthrough ideas – scientific management, total quality management, supply chain management – and looks at the competitive advantage enjoyed by early adopters. The narrative culminates in the emergence of RPM, a systematic approach to analyzing and predicting the results of a business' largest and least understood cost center: marketing and sales. The video is part of a broader family of videos, each dedicated to the past, present and future of various sectors. The “State of” series first launched with the viral success The State of the Internet in early 2010. JESS3 also designed and developed a microsite which aggregates Twitter conversations about the various themes that arise in the video -- from revenue and ROI, to IPO and sales funnel.
