is a creative agency that specializes in data visualization.

Eloqua asked us to create a visual for their Blog Tree concept, sort of like our The Conversation Prism project with Brian Solis. Using the number of unique views per month for each blog, The Blog Tree, depicts the blogger universe from the roots (feeder blogs, with the most amounts of views and recognition) up through the leaves, shown in different colors to indicate the size of each blog's readership. Not wanting to "leaf" anyone out, bloggers are invited and encouraged to add themselves to The Blog Tree by tagging the infographic on Eloqua's Facebook account, at which point they will also be provided with an official "Blog Tree" badge to display on their site.