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JESS3 Labs

The Art of Social Design

As participants of Intel's "Be Social: Intel's Global Social Media Conference," JESS3's Director of Strategy "Brad Cohen":http://www.twitter.com/supnah and President/COO "Leslie Bradshaw":http://www.twitter.com/Lesliebradshaw had the honor of contributing to a broad spectrum of presentations by some of the industry's most respected figures such as "Rohit Bhargava of Ogilvy":http://twitter.com/#!/rohitbhargava/, "James Gross":http://twitter.com/#!/james_gross of "Percolate":http://percolate.org/, "Bob Pearson":http://twitter.com/#!/bobpearson1845 and "Paul Dyer":http://twitter.com/#!/newmediaroused of "WCG":http://www.wcgworld.com/ and "Aimee Westbrook of Facebook":http://twitter.com/#!/AimeeW.

For their presentation, Brad and Leslie talked about something JESS3 has always been passionate about: The Art of Social Design. The presentation circled around a main concept: social media connectivity should not be an after thought added at the end of the production line. Social media should be not only used for promotion of a product, but be an integral part of a product itself from its inception.

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