The Art of Social Design
As participants of Intel's "Be Social: Intel's Global Social Media Conference," JESS3's Director of Strategy Brad Cohen and President/COO Leslie Bradshaw had the honor of contributing to a broad spectrum of presentations by some of the industry's most respected figures such as Rohit Bhargava of Ogilvy, James Gross of Percolate, Bob Pearson and Paul Dyer of WCG and Aimee Westbrook of Facebook. For their presentation, Brad and Leslie talked about something JESS3 has always been passionate about: The Art of Social Design. The presentation circled around a main concept: social media connectivity should not be an after thought added at the end of the production line. Social media should be not only used for promotion of a product, but be an integral part of a product itself from its inception.