Skype Growth Infographic
The Project: To visualize the explosive growth of the Skype for Android app, the video-calling titan, Skype, approached JESS3 to create an informative infographic showcasing the company’s latest download data. The featured statistic is Skype for Android’s total number of downloads — which surpasses 70 million. Methodology: The challenge was to build from the existing signature brand identity and develop a compatible visual language to contain the idea. Additionally, our team aimed to encompass and highlight the extraordinary increase in usership in a manageable form. The result is beautiful mashup of illustrative elements and real phone screenshots, which creates a clean and clear presentation of the data highlighting Skype’s phenomenal growth on Android.