A long time collaborator with JESS3 – entrepreneur Loïc Le Meur came to us needing awesome branding completed for the Leade.rs app & Paris event. The result is a web culture inspired data mash-up brand style that was applied across the app, website, animated stage visuals and variety of marketing materials such as t-shirts and prints. So what is Leade.rs? Leade.rs is an app and website where you can discover the top people doing amazing things in their field right now. Always searching for answers to questions such as “Who made the news in tech today?”, “Who are the most incredible designers of 2015?”, “Who are the top tech entrepreneurs in Sweden?” This collection of modern minds and creative, innovative thinkers gave birth to the 2016 Paris event. The first of many Leade.rs events.