24Seven approached JESS3 to create an infographic showcasing data from the recruiting firm's annual survey of freelance workers. The task was to showcase the many facets involved in freelancing, while maintaining a primary focus on the individual freelancer. We wanted to tell the story of the freelancer, illustrating and highlighting the key aspects of typical freelancer life, including what prompts freelancers to become freelancers. We aimed to depict what impacts a freelancer’s happiness as well as some of the downfalls of working for yourself. We were handed a project that was focused as much on the candidate as it was on the professional client. We centered the story around the freelancer, placing her in the center of all the data. With so much information, the challenge was to weigh in on every aspect of the freelance career path. We started with the initial decision to freelance and then worked from there. Instead of leaving the numbers to themselves we provided context and used color to further emphasize the message. A graphic that both celebrates and informs others about the freelance lifestyle, detailing the numerous benefits of being your own boss, but also illustrating some of the pitfalls you may come across. We put all of the information that a person considering a freelance career path would need before making a decision, all in one graphic.
