is a creative agency that specializes in data visualization.

Working closely with the Google Translate team, JESS3 designed and animated this 2 minute and 25 second video to walk the viewer through each step of how the service really works. From a waving friendly elf, to a buoyant soccer ball, to a thinking computer with changing objects in its thought bubbles, we worked to use simple, playful and accurate elements to reflect the complex and yet simple solution that Google Translate embodies.