JESS3 is a creative agency that specializes in data visualization.

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Google

Gmail Stop Motion: The Making Of

It's incredible to think about how much time and energy goes into the making of a short 30-second spot. But when you're talking stop-motion animation, it takes hours and hours to produce one second. Our team in LA worked around the clock to make this exciting spot about Gmail's new mobile interface, and here's a look at how we did it.