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JESS3 Labs

Foursquare vs. Gowalla Poster

Categories: Illustrations  Interactive 

In the midst of all the 2010 SXSW interactive broohaha, it came to JESS3's attention that the two geosocial application "heavyweights" (Foursquare and Gowalla) were going head to head by holding their parties on the same evening, in two venues that were steps away from each other. JESS3 jumped on the opportunity to create a fun old-school boxing-match poster design that was then designed and posted around Austin for all to see. We designed, printed and launched the poster within 24 hours, which lead to pick up by outlets like CNET and BusinessInsider.