Disruptive B2B Innovations Infographic
Eloqua partnered again with JESS3 to create an infographic celebrating the birth of disruptive innovations. The infographic launch coincides with a large company product announcement — Eloqua Engage for iPad, in which four "disruptions" converge: email, tablets, marketing automation and revenue performance management. Because of the large amount of data being visualized in this infographic, the JESS3 design team decided to break the information up in several ways. First, we split up milestones by four color-coded categories: Communications, Computing, Web, and Social. Next, the milestones were broken down in pairs according to the disruptions they are associated with, starting all the way back in 800 AD with the first medieval tradefairs. The infographic was rounded out with hand drawn text and relevant logos and illustrations for each historic moment in B2B marketing. "I work with JESS3 because content is not a commodity. JESS3 is a premium brand. I get that. But so is Eloqua. If we were to publish a stockpile of bulk-rate content, what would it say about our brand? What example would it set for our clients who look to us as a role model in content marketing? I work with JESS3 because they care enough about the content they produce that they will hammer out a dozen versions before zeroing in on the finished product."