JESS3 partnered with Eloqua one year ago to create the award-winning, Content Grid. After a big year of continued collaboration between JESS3 and Eloqua, we decided it was time to update. The latest grid illustrates the role content plays in helping brands meet business objectives and buyers reach their individual goals. An added value of v2 is its outline for measuring content marketing success. The original grid was recognized for giving insights into content marketing. But v2 goes even further: explaining the connection between content type and distribution channels, matching content to the buyer’s stage in the purchase process, equipping marketers with Key Performance Indicators for each type of content, and delivering it all in an easily digestible grid.
