Case for Content
Ten years ago, Eloqua revolutionized the marketing industry with its automated solutions. But for marketing automation to succeed, content is required. Lots of it. Eloqua wants to share its tried and tested model with others — plus give a peek at how the company is once again paving the way for the emergence of the new Revenue Performance Management category. Cue “A Case for Content”: This presentation, designed by JESS3, outlines Eloqua’s creative approach to distinguishing itself from noisy competitors in today’s bustling digital landscape. Additionally, it showcases the results that Eloqua has seen since partnering with creative agency JESS3 to give its already stellar content a new format: thoughtful, purposeful infographics. Bottom line: Eloqua proves it’s a true role model of the adage, “Practice what you preach,” in this visually appealing, information-packed deck.