In 2008, JESS3 and social media marketing expert Brian Solis worked together to create a graphic that charts online conversations between the people that populate communities as well as the networks that connect the Social Web. The graphic, known as The Conversation Prism, is designed to help the public visualize the extent and pervasiveness of the online conversations that can impact and influence businesses and brands. The Conversation Prism has since been translated in several countries to reflect the regional social media landscape, has been written about in several hundred media outlets and is available for purchase in poster form due to demand from the public.
