JESS3PRESS

These are our recent press mentions.

What is the Future of Collective Art?

Last month, thousands of artists teamed up online to collaborate on one art project. A Reddit user had openly invited others to illustrate a communal canvas with colored pixels. The only catch? Each artist had to wait a turn after placing a tile. This single rule encouraged creative collaboration by forcing artists to build off each other’s work. In the text post, the user expressed the end goal of the project by stating, “Individually you can create something. Together you can create something more.” [caption id="attachment_38464" align="alignnone" width="520" caption="Image source: Reddit"][/caption]

The concept of collective art isn’t something incredibly new. In 2009, Twitter users joined forces to write an opera for London’s Royal Opera House. The indie rock band, The Vaccines, invited fans to submit their Instagram photos to be used in one of their music videos. After receiving nearly 3,000 submissions, the band pieced together a montage for their song, “Wetsuit.” Even before the term, “crowdsourcing” was coined, it was a common practice. Wikipedia, being the encyclopedia created by people all around the world, is probably the most well-known example of this.

[caption id="attachment_38485" align="alignnone" width="520" caption="Image source: The Vaccines/YouTube"][/caption] While creative collaboration isn’t a foreign concept to artists, using the web for it is somewhat new. From a global perspective, the potential is huge because there’s more opportunity for artists to connect with each other from all ends of the earth. So where’s the problem? In many cases, artistic crowdsourcing can lead to lower quality of work. For example, a business may send out an open job invite to artists. Once the request is made, artists submit work that’s created specifically for the project at hand. In the end, one artist wins the job. This results in subpar submissions for a number of reasons. Most of these projects have tight deadlines, causing the workmanship to be rushed. Secondly, the method of crowdsourcing forces artists to churn out a number of submissions for different clients in the hopes of landing at least one. With their focus being spread out to different industries, they lack the dedication and study needed to create one memorable piece of work. When used correctly, crowdsourcing can be a good thing. Ultimately, its biggest strength is that it cuts cost for the client. Additionally, it gives lesser known designers more job opportunities. When crowdsourcing fails is when the task needed is not a simple one. To put it bluntly, you’re paying for what you get and when you send a job out to the masses, a simple salary will equate to a simple job done. To make the most out of crowdsourcing, there’s a few things businesses can do. For starters, don’t be so cheap. As stated above, the amount of money you’re willing to invest in your talent almost always correlates to the quality of work you’ll receive. It’s also important to be specific about the task that’s needed to be done. Creative collaboration is great, but if you’re managing a random team of contractors, it can often lead to a hot mess of different styles and approaches. Be specific about what you expect from each artist that you’re working with. Lastly, when seeking feedback on a specific project, ask the right audience. For example, the feedback you receive from an experienced UX designer on a new mobile app will be much more beneficial than a random assortment of survey takers who are strangers to the field. Similar to investing in talent, business owners should also invest in the invaluable insights from seasoned professionals when seeking feedback. Just like the Reddit user stated in the text post, collaborative art should be used to create something more. As long as that’s your honest intent, you should be able to do just that.

Stampsy - Leave Your Mark

Facebook won’t let you control your look, tumblr and Instagram aren’t robust enough, and Pinterest deleted your boards because you didn’t have anything wedding related. What’s a content creator to do? The answer is Stampsy. Stampsy is a new social media platform for content creators and curators. Its “stamps” are customizable tiles that you can fill with images, text, audio, and video. Use just one, assemble a series, or create an ongoing collection – your own online magazine. For content creators, Stampsy removes the cost of programming and coding, and replaces it with a simple, elegant, and customizable format. For viewers and curators, Stampsy makes it easy to share and archive favorite stamps. For everyone, Stampsy allows you to capture experiences and ideas through visual stories that can live online forever. Source: http://stampsy.com/

Meerkat: Redefining Twitter

Twitter is an amazing tool, but intentionally a limited one. And that's a good thing. Its strict restraints have inspired countless creative attempts to make the most of the format. Recently, San Francisco-based startup Life on Air stepped up to the plate with their new app, Meerkat. Spoiler alert: they won. Meerkat is a live video-streaming app for iOS. All you have to do is set a subject and begin the livestream. The app automatically pushes a custom link to Twitter for your followers to  join and watch. Plus, Meerkat can save your video for upload to YouTube or other sites later. It's incredibly simple, easy to use, and most importantly, redefines what you can do within the boundaries of Twitter. Allowing instant livestreaming creates a new level of connectivity and intimacy that has never been possible. And yes, for all you penny pinchers out there, it is 100% free. There's no sign up, and no new account needs to be made. Just link it to your twitter and you're done. Check it out now, and you'll see how this relatively simple app redefines Twitter forever. Source: http://meerkatapp.co/ https://itunes.apple.com/us/app/meerkat-tweet-live-video/id954105918?mt=8

Moji - For All The Emojis You Wish You Had But Don't Exist

I think we’ve already established that  JESS3 loves emoji. The potential for visual language is incredible, but sometimes, it doesn't necessarily have all the "words" we're looking for. That's where' Moji comes in. Moji is an app in development meant to create custom emoji that are, as of writing, unavailable. With more images and categories than before (why has no one thought to make a Batman emoji until now?!), the potential for emoji based communication has never been greater. You can sign up to be emailed when the app launches, and even suggest Moji for them to develop! After all, if you don't make a dress emoji that's both white and gold/blue and black, who will? Source:  http://www.mojiapp.net/ https://twitter.com/TheMojiApp      

Stickered for Messenger

If you're looking to add some free fun to your photos, look no further than Stickered for Messenger. This free new app allows you to place stickers over your photos. And did I mention "free"? Source: http://www.idownloadblog.com/2014/12/22/facebook-stickered-for-ios/ The app is simple. Choose a sticker, adjust its size and rotation with two fingers, and trash whatever you don't like. Use as many as you want, and share your creation via Facebook when you're done! Source: http://www.ilovefreesoftware.com/20/social/facebook/stickered-for-messenger.html And in no time at all... Source: http://www.idownloadblog.com/2014/12/22/facebook-stickered-for-ios/ Source: http://yuyu780906.blogspot.com/2014/12/fb-stickered-for-messenger.html Source: https://twitter.com/RobSin91/status/546948570289422336 Source: http://stickered-for-messenger.de.uptodown.com/android Source: http://mobile.softpedia.com/android/Stickered-for-Messenger-Android-Review-1858.html Source: http://mobile.softpedia.com/ios/Stickered-for-Messenger-iOS-Review-1847.html Far out. You can also use pre-existing pictures and the Stickers in post. Source: http://www.geeksandcom.com/2014/12/22/stickered-messenger-une-application-mobile-facebook-pour-les-autocollants-android-et-bientot-ios/ Source: http://www.geeksandcom.com/2014/12/22/stickered-messenger-une-application-mobile-facebook-pour-les-autocollants-android-et-bientot-ios/   Source: http://techcrunch.com/2014/12/19/facebook-stickers-for-messenger/ Source: http://www.ipadizate.es/2014/12/26/facebook-stickered-messenger-128742/ Stickered for Messenger is free and available to download here for iOS, and here for Google Play.

Surviving on One Link a Day

This (interj.): Hard-to-Google internet slang that serves as the highest form of agreement. Functions as its own complete sentence. Examples: ^This. #This. THISSSSSSS.

See also: a new social network, still in private beta, created by Andrew Golis of Atlantic Media. It's a simple concept, created as the cure to Stream Overload, that very specific kind of exhaustion you get from a Facebook feed dominated by 18 different thinkpieces about last night's Girls episode. On This. (it's spelled with the period), you're only allowed to post one link a day. That kind of rationing makes you think long and hard about each new piece of content you consume: is this really good enough to share? The result is a highly curated, surprisingly weird feed of the most interesting corners of the internet. The site is still in its infancy, but it already seems like a viable vaccine for Chronic Stream Fatigue. Try to get an invite and check it out here.  

Our Favorite April Fools' Jokes of 2013, No Kidding

We were going to start this blog with a quick history lesson about the origins of April Fools' Day, but guess what? No one really knows. Suspicious, right? There are a couple theories involving the Gregorian calendar and spring fever (and this awesome origin tale from 1983 that was, in itself, an April Fools' joke), but these are still a bit murky. Our thinking is that at one point someone pulled a prank and the prankee got really mad. To cover his/her butt, the pranker was just like, "But that's what I'm supposed to do today. It's, uh, April Fools' Day." In that spirit, here's a roundup of our favorite April Fools' Day gags of 2013. Google Nose What does a ghost smell like? Google Nose knows. In the tradition of a long line of genius hoaxes, Google released this ad for their newest product that offers "the sharpest olfactory experience available." The YouTube Contest Ends On Sunday, YouTube uploaded this clip, which excitedly explains that after a terriffic turnout, the company is ready to review all the footage (70 hours every minute over the last 8 years) entered into their "Best Video in the World" contest. They'll announce the winner in 10 years. Vimeow from Vimeo The most adorable prank ever? The details of the feline takeover are outlined on the Vimeo blog. Our favorite detail is that "Following is now called Patiently Stalking." Sony for Pets Another cuddly April Fools' joke! Sony announced their Animalia line this morning, which features tech options for pets. Upload via Snail Mail Imgur got in on the analog trend this morning, by adding the option to mail in uploads. Scope Bacon Scope started this one early — last Wednesday — and judging from the comments section on their sponsored Facebook posts, most people fell for it. Good one, Scope. A Special Message From The President We won't ruin this one, just click play. The official white house YouTube channel is doing it right.

A Song of Ice and Hires: Game of Thrones Business Cards and Linkedin Profiles

In case you've been living under a rock with no internet connection, here's a heads up: season 3 of HBO's Game of Thrones premieres on Sunday. Like everyone else, we're excited. To show that excitement, like everyone else, we wanted to create an homage to the series. The fan culture around the fantasy series has already produced tributes ranging from maps to supercuts to beer. We knew we had our work cut out for us. One of the themes that really struck us when exploring the GOT universe is that everybody on the show is doing business — whether in the traditional, capitalist sense (like the Spice King) or in the power plays within houses (like, well, just about everybody in every house). Applying lessons from these dealings has already been covered (along with lessons in parentingweddings and life in general), so we decided to take it a step further. We set out to re-imagine these characters as modern businesspeople, answering the questions: What if we lived with these people today? Who would they be, what would they do, and how would we interact with them? To do this, we equipped some of our favorite GOT characters with professional tools: business cards and Linkedin profiles. Below, you'll find the cards and profiles of some of our favorite characters (clicking on the profiles will enlarge them). Enjoy!

Recap! JESS3 at SXSW 2013 with Pictures, Posters and Press

SXSWi is like Christmas for JESS3 — a gift box filled with brilliant minds and technological evolution. Companies flock to Austin, TX annually to toss their brand’s services into the interactive goodie bag, which begs the question: how do you represent your brand amidst the chaos of SXSW? Producer Chris Marple outlined JESS3’s simple strategy: “plaster any available surface.” Forget fancy media formulas and effective frequency models — JESS3 took exposure back to its purest form at SXSWi 2013 with postering. JESS3’s street team met at the convention center in Austin every morning to hand out supplies (JESS3 branded posters, shirts, stickers, candy) and then got to work in pairs. The street team would make a quick lap around the convention center’s high traffic areas (to reposter anywhere signage had been covered up from the day before) and then expand their zones “in every direction.” The simple strategy was effective. We grabbed Mashable’s attention with our “old school” approach, and one of our stickers found it's way into the backdrop of a TechCrunch interview. Then there were the Twitter mentions. Some of our favorites: "You can’t turn around in Austin without seeing a @JESS3 logo..." "You guys are famous in Austin" "@JESS3, you are the masters at #sxsw tagging. You are everywhere." Below, scope out our posters, swag, and photos our team caught over the weekend.