METHODOLOGY: Partnering closely with Mindjet, JESS3 crafted a script that spanned across brands, professions and industries . Building off the idea of “work inspired,” JESS3 created a fantastical world to tell the story of a worn-out worker in a growing, global environment. To tell the story best, we created one animated video, one infographic, three snackables graphics, and a Slideshare presentation.
In the modern workplace, where so many people must wear multiple hats, the message “work inspired” becomes a call to action for both the hero and our viewer. No longer isolated, today’s modern worker actually has the ability to empower himself and his team to work better. He has the power to seek out his own tools and craft his own world.
Despite the serious subject matter, we wanted to stylize the campaign to be playful and charming, befitting the Mindjet aesthetic. The resulting visual language was derived from the angles and subtle curves of the new Mindjet logo. This balanced package of both story and compelling visuals allowed us to hone in on one very important point: with the right solutions, we can truly “work inspired“―together.