Eloqua, partnering once again with JESS3, has set out to visualize the most influential tech, design, startup and other blogs in the UK with a new infographic, The Blog Tree: UK Edition. This is the third installment to the Blog Tree series first released in late 2010. The UK Edition recognizes the most influential marketing bloggers and incorporates scoring of each blog's influence.
JESS3’s founder, Jesse Thomas, sat down with Marketing Land as one of 8 industry experts, including other designers and top level executives, to answer the questions “What makes an excellent infographic?” and “What should my expectations be for an infographic?” Jesse stressed in his answers that infographics need to be beautiful, but also meaningful and have the data to back them up, because “the primary purpose of an infographic is to spark informed conversation and action.” He also noted that “An infographic should be intelligent and tell the audience something they don’t already know, but say it with words and terms they do.”
JESS3 earned high praise at the Beagle Short Tale Awards. The video "Future of Revenue," created in conjunction with Eloqua, was recognized with three awards: Best Story Telling, Best Video with an Educational Theme and Best Animation. JESS3 also won Best Production for its three "State of" releases in 2010.
To celebrate the opening of its new offices, Google LA approached frequent design partner JESS3 to create 13 movie-sized posters, one for each of the major engineering efforts at the LA site that would live beyond the opening event in November. The result is a group of fun illustrated infographics which tell the story of the processes behind Ad Sense, Chrome, and Google+ photo sharing and more.
Infographic and data visualization community Visual.ly featured The Workplace Zodiac, an infographic created by JESS3 for Mindjet, on its front page. Outlining the dynamics of different Work Personality Types, the infographic was the final piece of Mindjet’s Workology series, which examines every team member’s role for maximizing team success. Although the project’s original intention was to drive brand awareness, Mindjet incorporated the series into their sales team’s efforts as well. The infographic is now in the top 5% of Business content on Visual.ly.
Leslie Bradshaw, JESS3's President and COO has been named one of 2011's Most Influential Women in Tech by Fast Company in the "Executives" category. Surrounded on the list by women she has long admired, it is a great honor for Leslie and all of JESS3 to receive this distinction.
Jesse Thomas and Leslie Bradshaw are honorees of Washington Life's annual "The Young and The Guest List." They are among 250 40-and-under movers and shakers in the nation's capital, named for their leadership in pushing the city forward with innovative ideas in technology.
JESS3 designed a full ad-wrap on a tram for Rádio Expres 107.6, one of Slovakia's most popular mainstream radio stations. Agency partner: Saatchi & Saatchi.