JESS3 is a creative agency that specializes in data visualization.

We would love to work with you, send us a note at hi@jess3.com, or call 571-213-4308

Tropicana

An Orange America

Tropicana, one of PepsiCo’s billion-dollar brands, hired JESS3 through agency partner NMS to create a meaningful application to serve and engage online communities during the week leading up to the historical 2008 election of U.S. President Barack Obama.

Positioning the familiar brand as a fun, unifying force that transcends polarizing partisanship, Tropicana’s “We’re not red. We’re not blue. We’re 100% orange” campaign was born. We knew that Tweet volume about both Obama and McCain would be high during this time and that aggregation would not be enough to document the significance of the larger trends we saw occurring. Therefore, we turned to a key design and development best practice, data visualization, to produce a dynamic data aggregator for Twitter that delivered valuable information to users while integrating the Tropicana brand with the online capabilities users want.

Personal Democracy Forum and techPresident co-founder Micah Sifry called it “the coolest data visualization I’ve seen yet coming out of the Twitterverse,” and “one of the smartest product placement moves I’ve ever seen a traditional company do online.”

Read More
  • Get Our Newsletter

JESS3 Joins the Society of Digital Agencies (SoDA)

JESS3 has joined the roster of the Society of Digital Agencies. SoDA membership is invitation-only, comprised of 60 top digital agencies and elite production companies – with offices in 24 countries. “We are thrilled to welcome JESS3 to the prestigious ranks ...

The Making of an Infographic [A History of Dreamforce]

The cloud computing industry event of the year, Dreamforce '11 (#DF11), kicks-off next month. To celebrate, we partnered once again with Eloqua to create an infographic that gives a visual history of the event.

CEO and Founder Jesse Thomas Named as 500 Startups Mentor

JESS3 CEO and Founder Jesse Thomas was named as a mentor for 500 Startups. Thomas joins a robust group of more than 175 other industry leaders around the globe. Thomas will share branding, marketing, and visual communication expertise gained from ...

JESS3 Rings in the New Year with Bravo and Foursquare

It’s no doubt that 2010 was a huge year for both mobile and geosocial. Looking to end the year in a big bang, Bravo and foursquare tapped JESS3 to bring in the New Year with the first-ever live foursquare ...

Leslie Bradshaw Named One of Huffington Post's Women In Tech You Need To Follow On Twitter

As part of an ongoing HuffPost series on Women in Tech, the Huffington Post has compiled a list of 27 female prominent women in technology they feel everyone should be following on Twitter. It is an honor to see our ...

JESS3 Tackles TechCrunch and TECHcocktail DC

On a recent Wednesday, JESS3 had a tech presence on both U.S. coasts - TechCrunch Disrupt in San Francisco, CA and TECHcocktail in Washington, DC. Check out a quick rundown of the bicoastal tech event extravaganza.

JESS3 Talks User Experience at The Nonick Conference

CEO and Founder Jesse Thomas and Director of Strategy Brad Cohen traveled to Bilbao, Spain to participate in the Nonick Conference, which promotes the role of technology and new media in developing new areas of Spain’s economy. The expert ...

Google Translate taps JESS3 for "Can't Translate Spots"

Google Translate can translate text into 50 different languages, but some forms of communications remain that Google Can't Translate. JESS3 shot five 30-second spots to showcase what some of them are.

»
«