JESS3 is a creative agency that specializes in data visualization.

We would love to work with you, send us a note at, or call 571-213-4308

CBS Films

The Words Infographic

Challenge: As part of their promotional campaign for the release of The Words, CBS Films wanted a thought-provoking infographic that could shed light on the complexities of the multi-layered film, with an aesthetic that made it as much a work of art as a storytelling instrument. While the infographic needed to highlight some of the film’s intricacies, it also had to maintain a sense of intrigue – no one likes a spoiler, no matter how interesting or nice it looks.

Methodology: After viewing the film and brainstorming how to interweave its various elements, the JESS3 team highlighted four potential areas of illumination: the relationships between characters, the overlapping story layers, the characters’ moral dilemmas, and the sequence of events. The team mapped out key plot points, quotes, and symbolic objects from the film, all of which supported the development of the infographic but couldn’t be included since they would give away too much. This information was then abstracted to draw parallels between the two primary characters, Rory (played by Bradley Cooper) and the Old Man (Jeremy Irons), the challenges they both faced, the decisions that drove them down their divergent paths, and their respective fates that resulted from those decisions.

Results: JESS3 and CBS decided that the focus would center on the moral quandaries presented in the film, which were not simply about choosing between right and wrong, but rather about choosing between being humbled by reality or trying to rewrite it. The final infographic is a “moral compass” with four axes representing sets of values that Rory and the Old Man are each forced to choose between: life vs. fiction; conscience vs. will; dreams vs. responsibility; and courage vs. dignity. The characters’ choices are plotted along each axis, with captions that hint at their fates yet leave plenty to the imagination, or to later be uncovered – but only in theaters.

Read More
  • Get Our Newsletter

JESS3 and GE Team Up For Healthcare Associated Infections Infographic

JESS3 for GE have teamed up for the Healthcare Associated Infections Infographic which visualizes several statistics related to the spread and burden on the healthcare system created by HAIs. GE hopes to raise awareness about the widespread problem which scientific ...

The First Check-in from Space Happened, JESS3 Helped

As a social media adviser and creative provider to NASA through other efforts including the NASA Buzzroom, JESS3 was an integral part of coordinating the partnership, strategy and media relations for the NASA x Foursquare partnership.

JESS3 Welcomes New Hires Simon Owens and Glenn Siegman

As part of its continued efforts to fuse the best of Madison Avenue and Silicon Valley, JESS3 has added two new team members to its Washington D.C. workforce. Simon Owens who has many years of expertise in the digital ...

Jesse Thomas Gives Expert Advice to Marketing Land

JESS3’s founder, Jesse Thomas, sat down with Marketing Land as one of 8 industry experts, including other designers and top level executives, to answer the questions “What makes an excellent infographic?” and “What should my expectations be for an ...

JESS3 Animates Mozilla's Firefox 4 Release

In support of Mozilla's release of the latest version of its browser, Firefox 4, JESS3 crafted a minute-long spot to highlight its exciting new features. Using advanced digital-animation techniques, the video simulates a papercraft production. Vibrant visuals, coupled with ...

Leslie Bradshaw Named One of Huffington Post's Women In Tech You Need To Follow On Twitter

As part of an ongoing HuffPost series on Women in Tech, the Huffington Post has compiled a list of 27 female prominent women in technology they feel everyone should be following on Twitter. It is an honor to see our ...

Gmail Marches into Smart Phones with JESS3

JESS3 worked closely with the Gmail team to depict the web-based browser coming to life on mobile devices using handmade paper craft and stop motion animation, set to the sounds of a marching band recorded exclusively for the purpose of ...

JESS3 Expands with Three Exciting New Hires

JESS3 has the pleasure to announce it is expanding its leadership team with three new hires. We are welcoming Lauren Cook aboard as VP of Client Strategy, Brad Cohen as Director of Strategy, and Bonnie Aumann as Technical Director. We ...