JESS3 is a creative agency that specializes in data visualization.

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JESS3 Labs

The State of Wikipedia

Earlier this year, JESS3 teamed up with Jimmy Wales and the Wikimedia Foundation to create a video commemorating Wikipedia’s 10-year anniversary. Narrated by Jimmy Wales, the animated video detailed the rich history of the site, profiling the expansive community and explaining Wales’ longterm vision for the encyclopedia. On January 17 we released both a YouTube version and Vimeo version of the video.

JESS3’s PR team immediately went to work on promoting the video to journalists, bloggers, and social media users. Using our micro-targeting techniques, we first focused on tech writers who had already written about the coming anniversary. Within our first few hours after the release, TechCrunch — arguably one of the most influential blogs covering the tech sphere — had embedded it and covered it .

Not long afterward, Mashable — the most widely read social media blog — had written about it as well. Combined, the TechCrunch and Mashable posts alone generated over 2,000 retweets and 500 Facebook shares. ReadWriteWeb also covered the video .
After this initial success we began fanning out and pitching other communities.

We successfully pitched dozens of design, advertising and animation blogs, getting hit after hit after hit. We then moved into the long tail, pitching smaller blogs and Wikipedia enthusiasts who had influential audiences. We secured too many hits to mention in this case study, but here are some examples: 1, 2, 3, 4, 5.

We then moved to more general interest geek blogs. We secured a hit on BoingBoing , one of the most popular independent blogs on the planet. We also got coverage on Laughing Squid and Neatorama.

Within a few days the video had begun to spread outside the network we had pitched. It received hundreds of blog hits, thousands of retweets, and thousands of Facebook shares. The YouTube video received over 100,000 views and the Vimeo version received over 50,000 views. It was one of the most-viewed videos on YouTube that week and received dozens of YouTube traffic awards.

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Mind of a Freelancer Infographic Earns Frontpage Coverage on Mashable

The Mind of a Freelancer Infographic sees frontpage coverage from our friends over at Mashable. The infographic both celebrates and informs others about the freelance lifestyle, detailing the numerous benefits of being your own boss, but also illustrating some of the pitfalls. As Allegra Tepper writes in the Mashable article, "The study however concluded that overall, freelancers seem pretty happy with the career move." Another notable mention in the article as a reflection of the Mind of a Freelancer infographic was the longer a person freelances, the happier they are with the decision.

JESS3 Team Mobile Uploads, SOPA & PIPA Edition

Instead of posting our usual weekly team Mobile Uploads, we’ve rounded up some of the actions our team members have taken to protest the SOPA and PIPA initiatives. The team has signed petitions, called local reps, and transferred 175 domains from GoDaddy, an early supporter of SOPA, to Namecheap.

Washington Business Journal Covers JESS3 HQ Move to LA

As JESS3 begins to settle in its new Los Angeles headquarters, The Washington Business Journal announces the void it will leave in its former Washington D.C. home. President, and COO Leslie Bradshaw, along with CEO and Co-Founder Jesse Thomas moved to California in early June. WBJ Reporter Bill Flook writes, "JESS3 is going out West, where the clients are near and the talent is plentiful." Flook continues, "The reasons behind the relocation are predictable. JESS3 works for some big-name tech and media clients." Last year alone, 93% of JESS3's revenue came solely from their West Coast clients. As Bradshaw states in the article, "It’s just nice to be a little bit closer to the clients we serve."

JESS3 Expands with Three Exciting New Hires

JESS3 has the pleasure to announce it is expanding its leadership team with three new hires. We are welcoming Lauren Cook aboard as VP of Client Strategy, Brad Cohen as Director of Strategy, and Bonnie Aumann as Technical Director. We are excited to continue to grow and reinforce our commitment to innovation, productization and diversified offerings.

JESS3 Praised for Best Startup Swag

JESS3 earns notice for being one of five of DC’s hottest startups with the “Best Startup Swag.” InTheCapital gives a shout-out to JESS3 swag calling the t-shirts, “absurdly awesome and well designed to the point where you feel guilty for accepting it for free.” Along with the swag applaud, InTheCapital states JESS3 founder and CEO, Jesse Thomas as, “easily one of the coolest people you will ever meet in D.C. Tech.” Did it stop there? Not exactly. InTheCapital writer Carl Pierre went on to state, “if I saw any JESS3 t-shirts, posters, or pins -- being sold in a store, I would not hesitate to whip out my wallet and pay actual money for it.”

JESS3 Featured in AdAge Article on 'Adland's New Era of Specialization'

JESS3 President, COO and Co-founder Leslie Bradshaw talks about our company's focus on data visualization, how it has given us a unique relationship with brands and platforms, and what it has meant to deviate from our core offerings in search of new revenue streams. "Our success has come from being best-in-class at one thing as opposed to being good at a lot of things," said Ms. Bradshaw. "We don't want to lose that as we go forward. It's tempting as clients ask us to do things two or three degrees to the right or left."

JESS3 Helps NASA and Gowalla Launch Partnership

To help Gowalla users find the NASA Moon Rocks across the U.S., JESS3's design team created a customized illustration of each location they can be found at the create a true cohesive treasure map.

5 Defining Moments at JESS3

Our President, COO and co-founder reflects on the early days at JESS3 in slide and word. Initially designed for the CEOs of Silicon Valley Bank's portfolio companies, Leslie extends her thinking following the event in this blog post. Top learnings include: dedicating early to excellence and labs, focusing on data visualization, hiring more seasoned talent and more women, and making health and wellness a priority from the top down.

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