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JESS3 Labs

The State of Wikipedia

Earlier this year, JESS3 teamed up with Jimmy Wales and the Wikimedia Foundation to create a video commemorating Wikipedia’s 10-year anniversary. Narrated by Jimmy Wales, the animated video detailed the rich history of the site, profiling the expansive community and explaining Wales’ longterm vision for the encyclopedia. On January 17 we released both a YouTube version and Vimeo version of the video.

JESS3’s PR team immediately went to work on promoting the video to journalists, bloggers, and social media users. Using our micro-targeting techniques, we first focused on tech writers who had already written about the coming anniversary. Within our first few hours after the release, TechCrunch — arguably one of the most influential blogs covering the tech sphere — had embedded it and covered it .

Not long afterward, Mashable — the most widely read social media blog — had written about it as well. Combined, the TechCrunch and Mashable posts alone generated over 2,000 retweets and 500 Facebook shares. ReadWriteWeb also covered the video .
After this initial success we began fanning out and pitching other communities.

We successfully pitched dozens of design, advertising and animation blogs, getting hit after hit after hit. We then moved into the long tail, pitching smaller blogs and Wikipedia enthusiasts who had influential audiences. We secured too many hits to mention in this case study, but here are some examples: 1, 2, 3, 4, 5.

We then moved to more general interest geek blogs. We secured a hit on BoingBoing , one of the most popular independent blogs on the planet. We also got coverage on Laughing Squid and Neatorama.

Within a few days the video had begun to spread outside the network we had pitched. It received hundreds of blog hits, thousands of retweets, and thousands of Facebook shares. The YouTube video received over 100,000 views and the Vimeo version received over 50,000 views. It was one of the most-viewed videos on YouTube that week and received dozens of YouTube traffic awards.

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From the Campaign Trail with Google: Operation South Carolina

After being on the ground for the initial primaries, our JESS3 team ran the Google Politics and Elections War Room for South Carolina from Google’s DC office. We've been helping visualize Google search data for the 2012 Elections, and the data for this primary shows a new story: Newtmentum.

JESS3 Helps Google Earth Commemorate its 1 Billionth Download

Google Earth reached 1 billion downloads and asked the infographic experts at JESS3 to help commemorate the milestone. We selected the “Around the world in 60 seconds” concept to add a story-telling dimension to the infographic while highlighting the ease and speed with which users can explore some of the most fascinating parts of the globe.

Amnesty International and JESS3 Team up for Anniversary Infographics

JESS3 had the honor of helping leading human rights protection non-profit Amnesty International celebrates its 50th anniversary this year with the creation of five data visualizations. This collection of infographics aims to inform the public about some of the issues Amnesty International is most passionate about as well as the organization's history itself.

The First Check-in from Space Happened, JESS3 Helped

As a social media adviser and creative provider to NASA through other efforts including the NASA Buzzroom, JESS3 was an integral part of coordinating the partnership, strategy and media relations for the NASA x Foursquare partnership.

JESS3's Leslie Bradshaw shares tips for CEO's

Originally presented at the Future M / Startup Marketing Bootcamp on October 8, 2010, the focus of this presentation was giving CEOs and other decision makers insights from the world class JESS3 team regarding design best practices.

CNN Covers 'Geeks on a Plane' & Includes Shots of JESS3 CEO / Founder Jesse Thomas

Notes Shasta Darlington of CNN: "They are an exclusive group of globe-trotting Internet investors, startup founders and tech junkies. Or you can just call them 'Geeks on a Plane.'" JESS3's Founder and CEO was one of said "geeks" who not only met with numerous entrepreneurs on the trip and throughout South America, but he also served as the trip's executive creative director where he lead the development of the trip's official comic book / "zine" and collateral. Look closely and you can see his signature JESS3 tee in CNN's shots of the trip!

The Workplace Zodiac Infographic by JESS3 and Mindjet Featured on Visual.ly

Infographic and data visualization community Visual.ly featured The Workplace Zodiac, an infographic created by JESS3 for Mindjet, on its front page. Outlining the dynamics of different Work Personality Types, the infographic was the final piece of Mindjet’s Workology series, which examines every team member’s role for maximizing team success. Although the project’s original intention was to drive brand awareness, Mindjet incorporated the series into their sales team’s efforts as well. The infographic is now in the top 5% of Business content on Visual.ly.

The Evolution of Radio Waves released today

We are proud to present the 5th installment in our "State of" series, The Evolution of Radio Waves. Working closely with Agilent Technologies, a leader in electronic and bio-analytics measurement instruments design and manufacturing, our team created a two-minute animation which walks the viewer through the history of radio wave technology.

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