JESS3 is a creative agency that specializes in data visualization.

We would love to work with you, send us a note at hi@jess3.com, or call 571-213-4308

JESS3 Labs

The State of Wikipedia

Earlier this year, JESS3 teamed up with Jimmy Wales and the Wikimedia Foundation to create a video commemorating Wikipedia’s 10-year anniversary. Narrated by Jimmy Wales, the animated video detailed the rich history of the site, profiling the expansive community and explaining Wales’ longterm vision for the encyclopedia. On January 17 we released both a YouTube version and Vimeo version of the video.

JESS3’s PR team immediately went to work on promoting the video to journalists, bloggers, and social media users. Using our micro-targeting techniques, we first focused on tech writers who had already written about the coming anniversary. Within our first few hours after the release, TechCrunch — arguably one of the most influential blogs covering the tech sphere — had embedded it and covered it .

Not long afterward, Mashable — the most widely read social media blog — had written about it as well. Combined, the TechCrunch and Mashable posts alone generated over 2,000 retweets and 500 Facebook shares. ReadWriteWeb also covered the video .
After this initial success we began fanning out and pitching other communities.

We successfully pitched dozens of design, advertising and animation blogs, getting hit after hit after hit. We then moved into the long tail, pitching smaller blogs and Wikipedia enthusiasts who had influential audiences. We secured too many hits to mention in this case study, but here are some examples: 1, 2, 3, 4, 5.

We then moved to more general interest geek blogs. We secured a hit on BoingBoing , one of the most popular independent blogs on the planet. We also got coverage on Laughing Squid and Neatorama.

Within a few days the video had begun to spread outside the network we had pitched. It received hundreds of blog hits, thousands of retweets, and thousands of Facebook shares. The YouTube video received over 100,000 views and the Vimeo version received over 50,000 views. It was one of the most-viewed videos on YouTube that week and received dozens of YouTube traffic awards.

Read More
  • Get Our Newsletter

Google x JESS3 Post Super Tuesday Graphic Featured on Buzzfeed

Following Super Tuesday, the Google Politics and Elections team partnered with JESS3 to visualize how each Republican candidate competed in the Super Tuesday states, in the categories of states won, Google Search interest, delegates won, and percentage of votes achieved ...

JESS3's First Comic Book: The Zen of Steve Jobs

After watching a documentary that touched on Steve Jobs’ study of Buddhism and how its teachings affected the aesthetic of Apple products, JESS3 CEO and Founder Jesse Thomas was set on making a technology-themed comic book / zine with Steve Jobs ...

Google x JESS3 WHCD Infographic Featured on New York Observer

As a part of our ongoing partnership with the Google Politics team, we worked together to develop an infographic that tells the story of past host popularity at the annual White House Correspondent's Dinner. By tapping into YouTube and ...

Illustrating the new extension landscape with Washington Post

Soon after the ICANN announced the release of new internet extensions becoming available, The Washington Post tapped JESS3 to illustrate an article outlining the possibilities of corporations snatching up universal terms, like ."love" - but who would that term belong to ...

JESS3 Designs the Change the Ratio Logo

After realizing that only 13 percent of Wikipedia contributors are women, 1×57 has decided to raise awareness about the issue and encourage more to contribute through its free workshop “Women Who Wiki.” The event’s organizers tapped JESS3 for ...

JESS3 Designs Zagat's Food Truck Map

Ever had a craving for a dish from a Food Truck only to find it isn't at its promised location? Thanks to the JESS3-designed Zagat Food Trucks site, NYC's food trucks are now trackable via a live interactive ...

JESS3 and Eloqua Release an Updated Content Grid

JESS3 partners with Eloqua once again for an updated on 2010's Content Grid. The latest grid illustrates the role content plays in helping brands meet business objectives and buyers reach their individual goals. An added value of v2 is ...

JESS3’s Coachella Infographic Featured on The Huffington Post

The Huffington Post’s Los Angeles vertical spotlighted “Coachella by the Likes,” JESS3’s infographic examining Coachella’s roster by number of “Likes” each band has on Facebook. We matched the number of Facebook fans per musical act with their ...

»
«