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Zoetica Media

The State of Influencer Theory

According to Geoff Livingston, author of “Welcome to the Fifth Estate,” the discussion about what influence is has been ongoing since the social web first began.

To illustrate his findings, Livingston partnered with JESS3 to visualize the State of Influencer Theory through a dynamic infographic that outlines the different phases Influencer Theory on the Social Web has taken over the last ten years, from Malcom Gladwell’s Tipping Point in 2000 to the current movement: Leaderboards.

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JESS3's First Comic Book: The Zen of Steve Jobs

After watching a documentary that touched on Steve Jobs’ study of Buddhism and how its teachings affected the aesthetic of Apple products, JESS3 CEO and Founder Jesse Thomas was set on making a technology-themed comic book / zine with Steve Jobs ...

JESS3’s Facebook Emoticon Graphic Featured on The Next Web

Called “The Essential Guide to Facebook Emoticons,” The Next Web premiered JESS3’s graphic outlining how to create emoticons in Facebook messages, comments and chats. Displaying everything from Chris Putnam to a penguin, the emoticons and their keyboard shortcuts give ...

JESS3 Founder Jesse Thomas on PBS Discussing the Art of Animation

This episode of PBS' Off Book series talks to animators and motion graphics creators about the past and present of this magical medium. New York University Professor and filmmaker John Canemaker presents a very brief history of animation and Jesse ...

JESS3 and Eloqua Team Up for the Social Media ProBook 2011

A follow-up to last year's Social Media Playbook with Eloqua, this newly redesigned and refreshed Social Media ProBook includes updates on various social media platforms along with advanced information, insights and instruction as well as advice by some of ...

POV: Interview with Leslie Bradshaw, President of JESS3

Agency Post sits down with our fearless President, COO and Co-founder to discuss our company's approach to the creative process, her leadership philosophy and the ins-and-outs of building an agency from the ground up. In addition to talking about ...

The Economist's Women's Economic Opportunity Index by JESS3

In hopes of going beyond the traditionally static, and oftentimes boring, PowerPoint presentation, The Economist tapped JESS3 to help bring an important a 150-page report assembled by the Economist Intelligence Unit, the "Women’s Economic Opportunity Index" to life through ...

JESS3 and Microsoft Office 365 Show the Cloud's Impact on SMBs

The team behind Microsoft’s Office 365 online software suite wanted to tell the story of the growth of small business through the increasing use of cloud computing. As a result, Microsoft partnered with JESS3’s expert data visualization team ...

The Message is the Messenger

Nobody captured the power of influence better than Marshall McLuhan who said, “The message is the medium.” But what happens to influence when media institutions fall? This infographic from JESS3 and Eloqua examines how influence has shifted to the individual ...

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