JESS3 is a creative agency that specializes in data visualization.

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Eloqua

The Future of Revenue

Written and produced in collaboration with Eloqua, the Future of Revenue video identifies breakthrough ideas – scientific management, total quality management, supply chain management – and looks at the competitive advantage enjoyed by early adopters. The narrative culminates in the emergence of RPM, a systematic approach to analyzing and predicting the results of a business’ largest and least understood cost center: marketing and sales.

The video is part of a broader family of videos, each dedicated to the past, present and future of various sectors. The “State of” series first launched with the viral success “The State of the Internet”:http://jess3.com/the-state-of-the-internet/ in early 2010.

JESS3 also designed and developed a microsite which aggregates Twitter conversations about the various themes that arise in the video — from revenue and ROI, to IPO and sales funnel.

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