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Washington Post

The Future of Pot

It’s an ongoing debate: the legalization of marijuana. A new twist on the hotly contested debate came in the form of a typical branding challenge, but with a very atypical client: The Washington Post. As one of the most reputable newspapers in the world, Washington Post recently explored the State of Pot in America 2020. Yes, you read that correctly.

How would it look? How would it be promoted? Last but not least, how would it branded? An honor to be tapped for such a culturally hot topic, JESS3 was brought in to help explore the idea of a branding campaign for a high-end shop in the business of selling legalized marijuana. As we see it, the future of pot is will be a thing of elegance and even luxury; items like tasteful tea bags and scrumptious cupcakes will help liberate marijuana from tabooed clear plastic baggies and brown paper sacks to clean, simple boutique packaging.

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