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Eloqua

Message is the Messenger

Nobody captured the power of influence better than Marshall McLuhan who said, “The message is the medium.” But what happens to influence when media institutions fall?

This infographic from JESS3 and Eloqua examines how influence has shifted to the individual — how in today’s world, the message has become messenger. The businesswoman doubles as an advocate. The analyst is an entrepreneur. The blogger runs a non-profit.

Taking a modern twist on a Venn diagram, this infographic explores the overlapping and multi-dimensional roles today’s messengers are playing in this era of “personal media.” It is not intended to be an exhaustive list of personal brands. Instead it’s a collection of the people who inspire and inform those who created it. These are the voices that influence us.

Chief Content Officer Magazine listed Message is Messenger as #5 on Top 15 Most Innovative content marketing projects.

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Eloqua and JESS3 release The Blog Tree

Following up our award-winning marketing work with Eloqua (The Content Grid, The Social Media Playbook, and A Case for Content), we have partnered up again to release The Blog Tree, an infographic that visualizes the interconnectedness of the marketing blogosphere.

JESS3's Tower Bridge Infographic for GE

Our latest release is another partnership with GE, a follow up to our "Future of Solar" visualization released earlier this month. The Tower Bridge Infographic outlines the history of one of London's most recognizable landmarks from its opening over 100 years ago, in 1894 to present day, where the bridge sees as many as 40,000 pedestrians and motorists pass over it each day.

JESS3 Designs the Change the Ratio Logo

After realizing that only 13 percent of Wikipedia contributors are women, 1×57 has decided to raise awareness about the issue and encourage more to contribute through its free workshop “Women Who Wiki.” The event’s organizers tapped JESS3 for logo and barnstar design explorations to go along with its “Change the Ratio” campaign.

JESS3 Founder Jesse Thomas on PBS Discussing the Art of Animation

This episode of PBS' Off Book series talks to animators and motion graphics creators about the past and present of this magical medium. New York University Professor and filmmaker John Canemaker presents a very brief history of animation and Jesse Thomas, founder of the creative agency JESS3, talks about how motion graphics have thrived on the Internet. Julia Pott, a Brooklyn-based animator, describes her intensely personal creative process and how she brings her experiences to life through "awkward" animal protagonists.

JESS3 Designs the Perfect Market Vault Index Top Ten Infographic

To illustrate Perfect Market's findings after a study in the Summer of 2010 which found that real stories still matter, JESS3 designed an infographic illustrating which stories were the most talked.

JESS3 and Eloqua Receive Gold MarkCom Award for Social Media ProBook

JESS3's long time content partner and leading provider of on-demand Revenue Performance Management solutions Eloqua has been honored with a Gold MarcCom Awards in the Marketing/Promotion Campaign category for its 42-page Social Media Probook. The Probook was released in June of 2011 and includes updates on various social media platforms along with advanced information, insights and instructions.

Creepy Cupid Valentines by JESS3 Featured on Mashable

Mashable featured JESS3’s Creepy Cupid series of digital valentines as part of their Valentine’s Day coverage, publicizing their humour and connection to the all-too-real online world of dating. Our graphics, called a “hilarious set,” use real quotes from online dating site OKCupid to encapsulate the boldness — and the trepidations — of online dating. Ranging from the silly to the outright absurd, the shareable cards were optimized for social media and capitalized on the hashtag #CreepyCupid. Mashable noted that regardless of whether love is blind, our playful graphics are “all the visualization you need.”

JESS3 helps Samsung and Dan Marino Team Up For Autism

Samsung and the Dan Marino Foundation launched a fundraising campaign based on social actions on foursquare, Facebook and Twitter, earning $5 each. JESS3 stepped in to design both an infographic and a web site to educate people on both Autism and its impact on thousands of people but how the fundraising mechanism itself worked.

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