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NIKEiD

Kobe VI Facebook Tab

Live Project Media Coverage

As NIKEiD’s social media agency of record, JESS3 created a state of the art Facebook application to launch NIKEiD’s newest shoe, the Zoom Kobe VI iD. Fans of NIKEiD’s page were treated to an exclusive, one week preview of Kobe Bryant’s latest masterpiece to customize and share with their friends on Facebook.

Using Facebook’s Graph and Javascript APIs, JESS3 brought the NIKEiD custom shoe builder directly into Facebook – a first for NIKEiD. Highlights of the application include a custom tab with the latest social sharing functionality, and a photo gallery which allowed fans to find and “like” designs created by their Facebook friends.

JESS3 worked closely with NIKEiD’s brand team to ensure the award-winning builder was seamlessly integrated into Facebook to create an innovative and engaging experience. As a result of this successful collaboration, the NIKEiD Zoom Kobe VI iD Facebook application has produced more than 2,500 user-submitted designs within the first 36 hours, and is on pace to break the previous record for most designs within the first week of a new NIKEiD shoe launch.

NIKEiD Kobe VI Facebook Builder by JESS3

News & Updates

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May 07, 2012

Washington Post Breaks the News: JESS3's Founders Moving to LA

Capital Business reporter Tom Heath announced on Monday: "The founders of JESS3 — the District-based visual storyteller for corporations such as Google, NIKEiD and ESPN — are moving to Los Angeles next month. For good." Adding that, "JESS3 co-founder Leslie Bradshaw tells us the company set up offices in Highland Park a year ago. Bradshaw, who founded the firm with Jesse Thomas and is one of the key players in the local business scene, said the move will enable the firm to better serve their West Coast clients, which make up 90 percent of JESS3’s business."

April 29, 2012

JESS3 Featured in AdAge Article on 'Adland's New Era of Specialization'

JESS3 President, COO and Co-founder Leslie Bradshaw talks about our company's focus on data visualization, how it has given us a unique relationship with brands and platforms, and what it has meant to deviate from our core offerings in search of new revenue streams. "Our success has come from being best-in-class at one thing as opposed to being good at a lot of things," said Ms. Bradshaw. "We don't want to lose that as we go forward. It's tempting as clients ask us to do things two or three degrees to the right or left."

April 27, 2012

Google x JESS3 WHCD Infographic Featured on New York Observer

As a part of our ongoing partnership with the Google Politics team, we worked together to develop an infographic that tells the story of past host popularity at the annual White House Correspondent's Dinner. By tapping into YouTube and Google Search insights, we mapped the last six years of WHCD data in one single view. Big thanks to the New York Observer for the write up!

April 24, 2012

Eloqua Partners with JESS3 to Create the Latest Blog Tree

Eloqua, partnering once again with JESS3, has set out to visualize the most influential tech, design, startup and other blogs in the UK with a new infographic, The Blog Tree: UK Edition. This is the third installment to the Blog Tree series first released in late 2010. The UK Edition recognizes the most influential marketing bloggers and incorporates scoring of each blog's influence.

April 10, 2012

Brad Cohen Joins #MMchat As Special Guest

MarketerMonday Chat, or #MMchat, is a weekly discussion led by Jeff Ashcroft. JESS3 Director of Strategy, Brad Cohen, was the special guest for this week's chat. Jeff and Brad discussed the power behind infographics and their growing popularity, and also delved into the many ways JESS3 attacks data and creates the final product.

March 28, 2012

Eloqua x JESS3 Partner Again to Create Sequel Video

Eloqua and JESS3 have partnered again to create the sequel to The Future of Revenue. This video defines Revenue Performance Management and its impact on not only the world of sales and marketing but on the future of business as a whole. Eloqua wanted to define this slightly abstract concept more thoroughly, and to show that Revenue Performance Management adds a more scientific, and less creative, element to marketing.

March 15, 2012

Samsung #1 Buzzed About Non-Media Brand at SXSW

We are ecstatic to see our client, Samsung, named as one of the most talked about brands during the South by Southwest Interactive conference this year alongside Twitter, YouTube, foursquare and Chevrolet. During the five-day conference over half a million SXSW mentions were generated. Top mentions were displayed by the Samsung smartwall, an interactive installation designed by JESS3.

March 15, 2012

Fast Company Features Wisdom From JESS3 Co-Founder Leslie Bradshaw

While at SXSW Interactive this week, our COO and President, Leslie Bradshaw, connected with Fast Company's Lydia Dishman for a quick video interview. Her interview about the JESS3 culture is featured next to other influencers from Google, Airbnb, IBM, and Scvngr. We're so happy to see Leslie's insight shared here!

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