JESS3 is a creative agency that specializes in data visualization.

We would love to work with you, send us a note at hi@jess3.com, or call 571-213-4308

The Infinite Atlas Project

Infinite Jest Map and Branding

The Project: Our longtime friend and literary buff William Beutler came to JESS3 seeking a partner to help visualize the complex geography of The Infinite Jest. The famous 1,079 page long novel by the late author David Foster Wallace is a sprawling masterpiece that is as complex as it is beloved. For those unfamiliar, it takes place (a) entirely in North America, (b) primarily in the Northeastern U.S. and Canada, (c) especially in the Boston area, and (e) most centrally in the Boston neighborhood of Brighton-Allston and adjacent Cambridge.

We also were brought in to provide a visual language for the project, from the to faux seals to the project’s logos and t-shirt designs. Beutler’s years of studying the nuances of the Infinite Jest, combined with our visual storytelling chops, lead us to design a poster-sized map and legend that brought focus to the principal locations of the novel Infinite Jest.

The Methodology: We leveraged our in-network cartography talent to lend authenticity and credibility to the project. Working from Beutler’s diligent notes, our placement of the map pins reward Infinite Jest fans by providing them with a final product that makes the places within the novel seem very real indeed.

The map seal was inspired in design and style largely by the real U.S. Seal, taking cues from Wallace’s detailed description within the novel. The logos for the project all leveraged visual themes from the book, including the bright blue sky seen of every edition of the book cover, and the iconic white fluffy clouds. Every minute detail of design was inspired by the visual language that seeps from the book, and even David Foster Wallace’s real-life signature.

Thanks to the careful researching of locations and events associated with the above locations in the book, Beutler managed to narrow down the locations from 600+ to an even 250 to be properly visualized in a map of almost-real North America.

This project is a labor of love and is meant to provide the most-dedicated David Foster Wallace fans with a supplement to the novel and bring to life many of Wallace’s imaginary (and some completely real!) events and places of Infinite Jest’s Boston.

Read More
  • Get Our Newsletter

JESS3 Founder Jesse Thomas on PBS Discussing the Art of Animation

This episode of PBS' Off Book series talks to animators and motion graphics creators about the past and present of this magical medium. New York University Professor and filmmaker John Canemaker presents a very brief history of animation and Jesse ...

5 Defining Moments at JESS3

Our President, COO and co-founder reflects on the early days at JESS3 in slide and word. Initially designed for the CEOs of Silicon Valley Bank's portfolio companies, Leslie extends her thinking following the event in this blog post. Top ...

JESS3 and Blackboard Collaborate on Visualizing the Active Learner

As a part of our ongoing commitment to create content as a public service, we had the opportunity to partner with Blackboard to visualize the "Active Learner" in the context of the state of education experience. As Blackboard notes on ...

JESS3 Builds the NIKEiD Zoom Kobe VI iD Facebook app

Working closely with the NIKEiD's brand team, JESS3 adapted their award-winning builder to be seamlessly integrated into Facebook. The NIKEiD Zoom Kobe VI iD Facebook application produced more than 2,500 user-submitted designs within the first 36 hours.

JESS3 on WUSA 9 Discussing Facebook Porn Attack

JESS3 co-founder Leslie Bradshaw was joined by JESS3 editorial and outreach director Simon Owens to discuss the finer points of how Facebook was hacked by porn spammers during the week of November 14th. WUSA 9 reporter Lindsey Mastis joined the ...

JESS3 Visualizes The Future of Solar for GE

As GE continues to demonstrate its commitment to renewable energy through its latest solar panel development, it also continues in its data visualization efforts, tapping the infographic experts at JESS3 for their latest. The graphic details the story of solar ...

JESS3 Rings in the New Year with Bravo and Foursquare

It’s no doubt that 2010 was a huge year for both mobile and geosocial. Looking to end the year in a big bang, Bravo and foursquare tapped JESS3 to bring in the New Year with the first-ever live foursquare ...

JESS3 Co-founder Leslie Bradshaw to Serve as U.S. Chamber Fellow

The U.S. Chamber of Commerce’s National Chamber Foundation (NCF) announced JESS3's Co-founder, President & COO Leslie Bradshaw as a U.S. Chamber Fellow for 2012-2013. The prestigious program assembles experienced thought leaders and business professionals to aid in ...

»
«