JESS3 is a creative agency that specializes in data visualization.

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Google

Can't Translate Spots

It’s not always easy to get your point across, especially when communicating in a foreign language. Tools like Google Translate have revolutionized international communication online. But despite being able to translate an astounding 50 languages, there are still some things Google just can’t translate…at least not yet.

Google tapped the JESS3 team to convey these quirky and fun languages it can’t translate in a series of five 30-second spots: an auctioneer, a baby babbling, a stomach growling, a mother’s garbled voicemail, and thrill seekers on a roller coaster. Each video was produced with copy in eight languages.

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