JESS3 is a creative agency that specializes in data visualization.

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JESS3 Labs

The Geosocial Universe

As information designers and social media power users, we are constantly exploring new galaxies and metaphors to best visualize data.

With this mentality, we recently asked the question: Who is the biggest player in the location based landscape? Hint: it’s not one of the geosocial companies you hear mentioned in the daily tech press. As you will see from our infographic, the answer is: mobile. And email. They are what we really use regularly. They are the super-powers that new players like Foursquare and Gowalla are up against. Using Saturn vs. Pluto made a lot of sense to show the comparison.

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