Foursquare partnered with JESS3 to help design and develop a map that would visualize real-time foursquare check-ins at polling locations on Voting Day.
Using OpenStreetMap, the Wikipedia of map data, JESS3 built a custom map visualization around cutting-edge technologies like HTML5, using semantic components and new features like the “canvas” element for interactive graphics. The site accessed over 108k official polling locations provided by the Voting Information Project, which were then geocoded by the foursquare team and made available to JESS3 through the foursquare API.
Including the text #ivoted in their polling station check-in unlocks the official foursquare-designed “I Voted” badge.
The following team of passionate and experienced political digital strategists, campaign managers and activists came together to make this idea a reality:
Eric Friedman – Director of Client Services at foursquare; Patrick Ruffini – Partner, Engage & former eCampaign Director, Republican National Committee; Mindy Finn – Partner, Engage & former eStrategy Director for Romney for President 2008; Jordan Raynor – “I Voted” Act.ly Petitioner and President, Direct Media Strategies; Patrick Ottenhoff – Founder of The Electoral Map and Correspondent at The Atlantic; Tracy Viselli – Co-founder of the Twitter Voter Report and Community Manager at ACTion Alexandria; David Almacy – Former Internet & E-Communications for the White House (oversaw http://whitehouse.gov) and current SVP at Edelman Digital; Jesse Thomas – Founder and Chief Executive Officer of JESS3 and Leslie Bradshaw – 2008 Election C-SPAN Hub Community Manager and current President and Chief Operating Officer of JESS3.