JESS3 is a creative agency that specializes in data visualization.

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Estée Lauder

pureDKNY Video

The Project: Looking to raise awareness about its efforts to empower women abroad, Estée Lauder approached JESS3 to help tell its story visually. Empowering women is a cause near and dear to the heart of JESS3. We were excited by the challenge of producing two videos to raise awareness about Estée Lauder’s recent partnership with CARE, an organization that helps women across the globe succeed economically.

Our Methodology: An important focus of this video was to paint the picture of the life female farmers in developing countries live day in and day out. Taking this narrative and combining with statistics, it was our goal to demonstrate the scope of the issue, but using the “power of one” to better relate and evoke empathy. By educating viewers about the economic circumstance of women in Africa and the developing world, and walking the viewer through initiatives like pureDKNY, this video teaches the audience how pureDKNY is making an impact and vastly improving these women’s lives. The process started with thorough research and fact checking. From there, we began script, story and animation development, working closely with Estée Lauder and pureDNKY to make sure the tone and feel of the story meshed with their brand.

The Results: Two powerful videos that detail the plight of women in Africa and how they, with the help of Estée Lauder and CARE International, have turned their situations around and provided for their families. The first video, a short, animation-only feature, focuses closely on what it takes to lift women out of poverty. The second is an extended, five-minute, documentary-style feature. This documentary was produced with animations from the short video, mixed with footage of African women who have benefited from the efforts of Estée Lauder and CARE International. “One drop can make a difference” is the theme carried throughout both videos.

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News & Updates

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March 18, 2013

JESS3’s Facebook Emoticon Graphic Featured on The Next Web

Called “The Essential Guide to Facebook Emoticons,” The Next Web premiered JESS3’s graphic outlining how to create emoticons in Facebook messages, comments and chats. Displaying everything from Chris Putnam to a penguin, the emoticons and their keyboard shortcuts give users a wide breadth of fun options. As noted by The Next Web, JESS3’s graphic reveals the tricks of the keyboard shortcut trade to solve an “age-old problem” — expressing one’s excitement, or penguin obsession, through Facebook of course.

March 13, 2013

Jesse Thomas Gives Expert Advice to Marketing Land

JESS3’s founder, Jesse Thomas, sat down with Marketing Land as one of 8 industry experts, including other designers and top level executives, to answer the questions “What makes an excellent infographic?” and “What should my expectations be for an infographic?” Jesse stressed in his answers that infographics need to be beautiful, but also meaningful and have the data to back them up, because “the primary purpose of an infographic is to spark informed conversation and action.” He also noted that “An infographic should be intelligent and tell the audience something they don’t already know, but say it with words and terms they do.”

March 12, 2013

Mashable Features JESS3’s Novel “Old School” Approach to Marketing at SXSW

Mashable highlighted JESS3’s lo-fi approach to self-marketing at SXSWi 2013: posters. The site reported that for a conference positioned around new trends and cutting-edge technology, posters remain an effective and popular means of marketing. Tech start-ups have to compete for top-of-mind exposure at the annual interactive festival, driving companies to lace-up their shoes and go “old school” with marketing visuals. Mashable quoted CEO and founder, Jesse Thomas, as a leader in this trend, and someone who knows the “fight for space” is worth the return via logo exposure and business inquiries.

February 27, 2013

The Workplace Zodiac Infographic by JESS3 and Mindjet Featured on Visual.ly

Infographic and data visualization community Visual.ly featured The Workplace Zodiac, an infographic created by JESS3 for Mindjet, on its front page. Outlining the dynamics of different Work Personality Types, the infographic was the final piece of Mindjet’s Workology series, which examines every team member’s role for maximizing team success. Although the project’s original intention was to drive brand awareness, Mindjet incorporated the series into their sales team’s efforts as well. The infographic is now in the top 5% of Business content on Visual.ly.

February 13, 2013

Creepy Cupid Valentines by JESS3 Featured on Mashable

Mashable featured JESS3’s Creepy Cupid series of digital valentines as part of their Valentine’s Day coverage, publicizing their humour and connection to the all-too-real online world of dating. Our graphics, called a “hilarious set,” use real quotes from online dating site OKCupid to encapsulate the boldness — and the trepidations — of online dating. Ranging from the silly to the outright absurd, the shareable cards were optimized for social media and capitalized on the hashtag #CreepyCupid. Mashable noted that regardless of whether love is blind, our playful graphics are “all the visualization you need.”

February 07, 2013

The Next Web Gets Geosocial Universe 3.0 Exclusive

JESS3’s third version of the Geosocial Universe premiered in an exclusive on The Next Web, one of the world’s largest online tech publishers. The Geosocial Universe 3.0 illustrates the vastness of geosocial networking, highlighting the major social networks as planets orbitting the "sun" of nearly 6 billion global mobile devices — “depicting exactly where mobile stands in today’s ecosystem.” The Next Web noted how the Geosocial Universe 3.0 sheds light on growing mobile traffic, showing “just how big those numbers have become” in the ever-expanding geosocial-sphere.

January 31, 2013

JESS3’s Coachella Infographic Featured on The Huffington Post

The Huffington Post’s Los Angeles vertical spotlighted “Coachella by the Likes,” JESS3’s infographic examining Coachella’s roster by number of “Likes” each band has on Facebook. We matched the number of Facebook fans per musical act with their graphic presence on the annual Coachella lineup poster. Making use of the Facebook-liking, data-driven generation, the resulting visualization triggered insightful discoveries about the festival’s lineup. The Huffington Post used our findings to surmise whether “Coachella's iconic poster [does] justice to the most popular acts when it comes to prominence and font size.”

December 17, 2012

JESS3 Named to iMedia 25 Agencies to Watch

iMedia Connection named JESS3 to the iMedia 25 agency list, recognizing JESS3 as a key agency that has advanced interactive marketing through big ideas, brilliant creative, cutting-edge technology, and the passionate pursuit of excellence in the digital space. Citing our work with Samsung, ESPN, American Express, and recent partnership with the Google Politics and Elections team for the 2012 National Conventions, the article states, “JESS3 has a gift for turning numbers into stories and a passion for creating content strategies that resonate over the long haul.”

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