JESS3 is a creative agency that specializes in data visualization.

We would love to work with you, send us a note at hi@jess3.com, or call 571-213-4308

ESPN

TV Ratings 101

The Project: ESPN was looking for a way to make the explanation of how the TV ratings systems works simple and interesting—at least engaging enough to keep the audience awake. With direction to create something reminiscent of “Schoolhouse Rock,” meets “Sesame Street,” JESS3 created a five-minute animation with an old-school, 1970’s ESPN SportsCenter vibe to walk viewers through the television ratings process.

Our Methodology: We began by breaking down the process into an uncomplicated, easy-to-understand script. We then decided to add some spice with a fun theme, as well as some humor to keep the audience interested. In a last-minute creative lighting bolt, our motion team came up with the brilliant idea to use puppets, along with papercut, to really give it that nostalgic “Sesame Street” feel. Once we had these elements in place, our set designers got to work building the various sets, creating the hundreds of papercut pieces, and modifying the puppets. After the VO was recorded, we worked with professional puppeteers who tracked the VO with the ESPN puppets. Finally, it was all brought together under the creative direction of motion creative director and the many hard-working team members.

Behind The Scenes: We wanted to showcase how much hard work goes into the video from ideation to creating and dressing the puppets, to drawing and cutting the paper cut outs to photographing and animating them. We spoke with our puppet maker, paper artist, set designer, our VP of Production and Art Director to get the full picture.

The Results: A fun, kitschy-yet-entertaining journey through the way in which television ratings are calculated. The video transports the viewer back to the set of ESPN SportsCenter in the 1970s, where it looks as if nothing has been changed since that time. Two macho, mildly self-obsessed with a touch of Anchorman-esque news anchors, Chip and Clay, take the viewer through the ratings process using a series of visual aids and animations.

Client Reaction: This was the most fun my team has had in a while. We’re always trying to make seemingly dry topics come to life in fun yet simple ways, and JESS3 helped us bring “TV Ratings 101” to life in a completely original way. It was a collaborative process from the start and the final product is even better than we could have imagined. Chip, Clay, and Baxter may become ESPN’s favorite new “employees”.

Read More
  • Get Our Newsletter

JESS3 Founders Named as Honorees of 'The Young and The Guest List'

Jesse Thomas and Leslie Bradshaw are honorees of Washington Life's annual "The Young and The Guest List." They are among 250 40-and-under movers and shakers in the nation's capital, named for their leadership in pushing the city forward ...

The Workplace Zodiac Infographic by JESS3 and Mindjet Featured on Visual.ly

Infographic and data visualization community Visual.ly featured The Workplace Zodiac, an infographic created by JESS3 for Mindjet, on its front page. Outlining the dynamics of different Work Personality Types, the infographic was the final piece of Mindjet’s Workology ...

New Conversation Prism Released!

For the third year in a row, Brian Solis and JESS3 have partnered to map out the social media landscape. First launched in 2008, the "v3.0" of the Conversation Prism reflects the changes the social media world saw in ...

The History of SXSW

Partnering again with Eloqua, JESS3 has assembled some of the most interesting facts about the Austin-based festival since it came into existence some 25 years ago. The History of SXSW infographic also maps out the immense growth in attendance over ...

JESS3 Joins the Society of Digital Agencies (SoDA)

JESS3 has joined the roster of the Society of Digital Agencies. SoDA membership is invitation-only, comprised of 60 top digital agencies and elite production companies – with offices in 24 countries. “We are thrilled to welcome JESS3 to the prestigious ranks ...

Infographic Earns FastCo Press, Sheds Light on Poverty and Obesity Link

Originally created for CauseShift, the compelling JESS3 infographic gains traction, most recently being featured on Co.Exist. In an article titled, "Infographic: Untangling The Web Of Poverty, Obesity, And Food,"editor Morgan Clendaniel says , This new infographic, by Jess3 for ...

JESS3 Thanks Followers Every Friday

In an ongoing effort to thank our avid supporters on Twitter, JESS3 designs a weekly graphic that pulls in the shiny faces and unique avatars that have made our week especially awesome.

The Evolution of Radio Waves released today

We are proud to present the 5th installment in our "State of" series, The Evolution of Radio Waves. Working closely with Agilent Technologies, a leader in electronic and bio-analytics measurement instruments design and manufacturing, our team created a two-minute animation ...

»
«