JESS3 is a creative agency that specializes in data visualization.

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Eloqua

What is RPM? Video

The Project: Eloqua and JESS3 have partnered again to create the sequel to The Future of Revenue. This video defines Revenue Performance Management and its impact on not only the world of sales and marketing but on the future of business as a whole. RPM shines the light on each stage of the buying journey, and thus how well companies are converting people within each of those stages. Eloqua wanted to define this slightly abstract concept more thoroughly, and to show that Revenue Performance Management adds a more scientific, and less creative, element to marketing.

Our Methodology: We brought RPM to life with the fun visual elements of a Rube Goldberg machine; a highly complex machine that does a simple task. Like the Goldberg Machine, RPM is a complex series of interactions that is highly precise and intricate in its mechanics. We wanted to characterize RPM in the same way as a Rube Goldberg machine: dependable, quirky, and fun. We added sound effects to help the viewer follow the movements within this complex machine, and to add humor to the different animations, like the donut flying into a mouth and knocking the toupee off the character’s head.

Client Quote: “What JESS3 understands isn’t just design, but the intersection between design and story. That’s what makes them unique. They turn data into story. They can turn concept into story. And they do it in a way that seduces the viewer into watching. This is exactly what they did with Eloqua’s vision for Revenue Performance Management.”

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The Workplace Zodiac Infographic by JESS3 and Mindjet Featured on Visual.ly

Infographic and data visualization community Visual.ly featured The Workplace Zodiac, an infographic created by JESS3 for Mindjet, on its front page. Outlining the dynamics of different Work Personality Types, the infographic was the final piece of Mindjet’s Workology ...

Washington Post Breaks the News: JESS3's Founders Moving to LA

Capital Business reporter Tom Heath announced on Monday: "The founders of JESS3 — the District-based visual storyteller for corporations such as Google, NIKEiD and ESPN — are moving to Los Angeles next month. For good." Adding that, "JESS3 co-founder Leslie Bradshaw tells ...

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JESS3 partners with Eloqua once again for an updated on 2010's Content Grid. The latest grid illustrates the role content plays in helping brands meet business objectives and buyers reach their individual goals. An added value of v2 is ...

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After watching a documentary that touched on Steve Jobs’ study of Buddhism and how its teachings affected the aesthetic of Apple products, JESS3 CEO and Founder Jesse Thomas was set on making a technology-themed comic book / zine with Steve Jobs ...

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