JESS3 is a creative agency that specializes in data visualization.

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Eloqua

What is RPM? Video

The Project: Eloqua and JESS3 have partnered again to create the sequel to The Future of Revenue. This video defines Revenue Performance Management and its impact on not only the world of sales and marketing but on the future of business as a whole. RPM shines the light on each stage of the buying journey, and thus how well companies are converting people within each of those stages. Eloqua wanted to define this slightly abstract concept more thoroughly, and to show that Revenue Performance Management adds a more scientific, and less creative, element to marketing.

Our Methodology: We brought RPM to life with the fun visual elements of a Rube Goldberg machine; a highly complex machine that does a simple task. Like the Goldberg Machine, RPM is a complex series of interactions that is highly precise and intricate in its mechanics. We wanted to characterize RPM in the same way as a Rube Goldberg machine: dependable, quirky, and fun. We added sound effects to help the viewer follow the movements within this complex machine, and to add humor to the different animations, like the donut flying into a mouth and knocking the toupee off the character’s head.

Client Quote: “What JESS3 understands isn’t just design, but the intersection between design and story. That’s what makes them unique. They turn data into story. They can turn concept into story. And they do it in a way that seduces the viewer into watching. This is exactly what they did with Eloqua’s vision for Revenue Performance Management.”

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Brad Cohen Joins #MMchat As Special Guest

MarketerMonday Chat, or #MMchat, is a weekly discussion led by Jeff Ashcroft. JESS3 Director of Strategy, Brad Cohen, was the special guest for this week's chat. Jeff and Brad discussed the power behind infographics and their growing popularity, and also delved into the many ways JESS3 attacks data and creates the final product.

The End of Entrepreneurial Adolescence

Having functioned entirely under the “work-from-home” model until January of this year, we cannot speak more highly about what the physical space and proximity has done for our process, results, cohesion and inside jokes. This seems like an obvious statement to make, but as as a scrappy start-up that has been transforming into an established agency over the last two years, it is an important reflection point for us.

POV: Interview with Leslie Bradshaw, President of JESS3

Agency Post sits down with our fearless President, COO and Co-founder to discuss our company's approach to the creative process, her leadership philosophy and the ins-and-outs of building an agency from the ground up. In addition to talking about favorite projects, she also shouts-out JESS3's longtime veterans founder and CEO Jesse Thomas, VP of Production and Operations Becca Colbaugh, Comptroller Carol Zirkle, Director of Motion Mark Kulakoff and Senior Designer Eric Leach.

JESS3 and ESPN Release TV Ratings 101

ESPN and JESS3 have teamed up to release a fun "Schoolhouse Rock" inspired educational video about how Nielsen's TV ratings work. Using a mix of papercraft, computer animation, and handmade puppets, the video is a 5-minute walk through all you need to know about TV ratings, guided by would-be ESPN sportscasters Chip and Clay.

Infographic Earns FastCo Press, Sheds Light on Poverty and Obesity Link

Originally created for CauseShift, the compelling JESS3 infographic gains traction, most recently being featured on Co.Exist. In an article titled, "Infographic: Untangling The Web Of Poverty, Obesity, And Food,"editor Morgan Clendaniel says , This new infographic, by Jess3 for CauseShift, attempts to draw some more concrete connections between poverty and obesity, and also highlights another concept: food insecurity." Comprised of data from states in the U.S., the infographic compares a state’s obesity rate, food assistance rate, poverty rate, and food insecurity level. The article digs in-depth into the data link laid out by the JESS3 inforgraphic.

Eloqua Partners with JESS3 to Create the Latest Blog Tree

Eloqua, partnering once again with JESS3, has set out to visualize the most influential tech, design, startup and other blogs in the UK with a new infographic, The Blog Tree: UK Edition. This is the third installment to the Blog Tree series first released in late 2010. The UK Edition recognizes the most influential marketing bloggers and incorporates scoring of each blog's influence.

JESS3 Helps Estée Lauder Raise Awareness with pureDKNY Video

Looking to raise awareness about its efforts to empower women abroad, Estée Lauder approached JESS3 to help tell its story visually. Our team took on the challenge of producing two videos to raise awareness about Estée Lauder’s recent partnership with CARE International, an organization that helps women across the globe succeed economically.

JESS3's TLD Visualization Featured in the Washington Post

As ICANN prepared to make a big Top Level Domain-related announcement in early 2011, JESS3 was commissioned by the Washington Post to bring a visual storytelling angle to the changing tides of domain names. The challenge was how to give an "out with the old, in with the new" feel. As the TLD story continues to unfold, JESS3's art is as relevant as ever. Notes Washington Post reporter Hayley Tsukayama: "The organization tasked with regulating the Web’s domain names — that’s everything to the right of the dot in a URL — released its list detailing who has applied for new Web suffixes Wednesday. Companies who applied for new addresses include Apple, Amazon, Google and Microsoft as well as prominent firms such as Macy’s, Wal-Mart and Tiffany. Each application cost the companies $185,000."

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