Content to Customer Presentation
The Project: Partnering again with Eloqua, an industry leader in marketing automation software, JESS3 designed a 33-slide presentation for a keynote speech at the 2012 Online Marketing Summit in California. Eloqua wanted an informative and detailed concept, “How to Generate Demand with Content Marketing,” to be displayed in a simplified, beautiful way that distinguishes each stage transforming an individual from “suspect” to a customer.
Our Methodology: To complement the content, JESS3 used a fun, illustrative style to bring the presentation to life. Bright colors distinguish different categories of content to keep the viewer on the same page as the presenter. A soft color palette and simple, quirky illustrations make each slide easy to read and interesting.