Turner Entertainment Networks
Conan O'Brien Leaderboard
Collaborating closely with Team Coco and TBS, the JESS3 team designed and developed a Twitter voting platform on a fan-forward digital promotion. A fun and interactive experience, this voting platform allows fans to inform Team Coco who they hope to see as Conan’s first guest.
Featuring panels where Conan fans may cast votes to send one of twelve potential guests his way, with every clickable “vote” each fan’s voice is heard – not only in democratic fashion, but also via an automated tweet which paying homage to @teamcoco with a “#conansfirstguest” hashtag inclusion. As a result, and in real-time, visitors to the site are able to utilize the platform as a leaderboard to track the most popular candidates.
The experience goes beyond voting, though, as each candidate has his and her own light box that displays everyone who has voted for that candidate and their latest tweets, as well as a way to reply and retweet.