As a part of our ongoing partnership with the Google Politics team, we worked together to develop an infographic that tells the story of past host popularity at the annual White House Correspondent's Dinner. By tapping into YouTube and Google Search insights, we mapped the last six years of WHCD data in one single view. Big thanks to the New York Observer for the write up!
In support of Mozilla's release of the latest version of its browser, Firefox 4, JESS3 crafted a minute-long spot to highlight its exciting new features. Using advanced digital-animation techniques, the video simulates a papercraft production. Vibrant visuals, coupled with the lively original soundtrack and personable voice over, educate viewers about the non-profit’s latest launch.
Eloqua, partnering once again with JESS3, has set out to visualize the most influential tech, design, startup and other blogs in the UK with a new infographic, The Blog Tree: UK Edition. This is the third installment to the Blog Tree series first released in late 2010. The UK Edition recognizes the most influential marketing bloggers and incorporates scoring of each blog's influence.
JESS3 CEO and Founder Jesse Thomas was named as a mentor for 500 Startups. Thomas joins a robust group of more than 175 other industry leaders around the globe. Thomas will share branding, marketing, and visual communication expertise gained from his experience shaping JESS3. Mentors must dedicate at least five hours a month to assisting startups. "I look at this like a badge of honor," said Thomas upon the announcement.
JESS3 President, COO and Co-founder, Leslie Bradshaw has been profiled and named one of "12 Women to Watch in 2012" by The Daily Muse. " The publication highlights Leslie for her accomplishments and, along with The Wall Street Journal, calls Bradshaw the “brains” driving the company forward.
Eloqua and JESS3 have partnered again to create the sequel to The Future of Revenue. This video defines Revenue Performance Management and its impact on not only the world of sales and marketing but on the future of business as a whole. Eloqua wanted to define this slightly abstract concept more thoroughly, and to show that Revenue Performance Management adds a more scientific, and less creative, element to marketing.
Mashable writer Heather Whaling sat down with a number of agency leaders, including our own President, COO and Co-founder, to discuss the topic. A few of Leslie's remarks include: Leslie Bradshaw, president of JESS3, notes that a key agency role is “making sure that clients aren’t gravitating toward the latest ‘shiny object’ just because it is new, but rather helping them align their business objectives to the reason for participating in and leveraging a channel.” [...] JESS3’s Bradshaw explains that the company specializes in data visualization. However, her team partnered with Eloqua‘s Joe Chernov to develop the “smash-the-watermelon” digital distribution strategy.
JESS3 wins Gold for Small Agency of the Year: Southeast Region at the fourth annual Ad Age Small Agency Awards, 2012. JESS3 CEO and Founder, Jesse Thomas was present in Minneapolis to accept the prestigious award. Ad Age Editor, Abbey Klaassen commented on this year's entries, “— We continue to be impressed by the quality of entries, proving that size has no bearing on the ability to offer effective marketing ideas." She continued, “I can confidently say that our winners exemplify creativity, entrepreneurialism and ingenuity -- there's a lot to be learned from them, no matter what your size."