The Voice of the Active Learner
The Project: Education software titan Blackboard approached JESS3 to create a motion graphic depicting the changing state of education. The video was to focus on today’s students — active learners — who no longer passively wait in a classroom to be taught, but rather seek out information on their own.
Our Methodology: JESS3 and Blackboard worked together to craft a script that highlighted the adaptive traditions of the contemporary student. No longer confined to the classroom, JESS3 packed the piece full of colorful visuals and swirling scenes of today’s virtual world. They broke the framework off the traditional schoolhouse and left it, quite literally, struggling to keep up. By creating a piece full of color and an almost constant feeling of movement, JESS3 was able to convey a sense of an educational experience, in constant flux.
Although told from the perspective of a student, JESS3 incorporated data that appealed to various audiences within the educational community – including faculty and administration. In the end, the piece directs the viewer to “keep up” with the current pace of education today. If you think you have the stamina, we challenge you to watch this 2 minute piece on the active learner. Just remember to stretch first.
The Results: The video kicked off Blackboard CEO Michael Chasen’s keynote address at the annual BbWorld Conference held in New Orleans. More than 3,000 attendees saw the debut illustrating to Blackboard’s own community that adapting for the current educational experience, was an immediate need. It successfully left the audience with an inspired viewpoint and a better perception on Blackboard’s tools and potential in today’s ever-evolving educational system.