JESS3 President, COO and Co-founder Leslie Bradshaw talks about our company's focus on data visualization, how it has given us a unique relationship with brands and platforms, and what it has meant to deviate from our core offerings in search of new revenue streams. "Our success has come from being best-in-class at one thing as opposed to being good at a lot of things," said Ms. Bradshaw. "We don't want to lose that as we go forward. It's tempting as clients ask us to do things two or three degrees to the right or left."
JESS3 worked closely with the Gmail team to depict the web-based browser coming to life on mobile devices using handmade paper craft and stop motion animation, set to the sounds of a marching band recorded exclusively for the purpose of the spot.
JESS3 releases its newest installment in the “State of” series today with “The State of Cloud Computing,” an encompassing look at the history of cloud computing and the growing cloud economy.
iMedia Connection named JESS3 to the iMedia 25 agency list, recognizing JESS3 as a key agency that has advanced interactive marketing through big ideas, brilliant creative, cutting-edge technology, and the passionate pursuit of excellence in the digital space. Citing our work with Samsung, ESPN, American Express, and recent partnership with the Google Politics and Elections team for the 2012 National Conventions, the article states, “JESS3 has a gift for turning numbers into stories and a passion for creating content strategies that resonate over the long haul.”
ESPN and JESS3 have teamed up to release a fun "Schoolhouse Rock" inspired educational video about how Nielsen's TV ratings work. Using a mix of papercraft, computer animation, and handmade puppets, the video is a 5-minute walk through all you need to know about TV ratings, guided by would-be ESPN sportscasters Chip and Clay.
Eloqua and JESS3 have partnered again to create the sequel to The Future of Revenue. This video defines Revenue Performance Management and its impact on not only the world of sales and marketing but on the future of business as a whole. Eloqua wanted to define this slightly abstract concept more thoroughly, and to show that Revenue Performance Management adds a more scientific, and less creative, element to marketing.
The Mind of a Freelancer Infographic sees frontpage coverage from our friends over at Mashable. The infographic both celebrates and informs others about the freelance lifestyle, detailing the numerous benefits of being your own boss, but also illustrating some of the pitfalls. As Allegra Tepper writes in the Mashable article, "The study however concluded that overall, freelancers seem pretty happy with the career move." Another notable mention in the article as a reflection of the Mind of a Freelancer infographic was the longer a person freelances, the happier they are with the decision.
OpenAir’s mission is to bring together the best in citizen engagement, development, data visualization and policy in a setting that is open and conducive to collaboration.To help bring the essence of OpenAir to live, JESS3 explored a variety of typefaces and iconic pairings before selecting the open infinity sign as the final logo.